Game Thinking Workshop

Get expert tools & guidance to build a better product in less time

Do you want to harness the deep power of games to build a more compelling product? Do you want to leverage the insider gaming techniques that REALLY work – the ones that that  produce long-lasting, breakthrough hits?

In our high-powered, hands-on Game Thinking workshop, we’ll pull back the curtain and reveal step-by-step how successful games actually come to life – and show you how to leverage these ideas to super-charge YOUR product design process.

Take the guesswork out of building your MVP
with Game Thinking

Bring your ideas to life – faster and smarter – with a proven, step-by-step system that takes the guesswork out of early product design. In this workshop, you’ll learn how to use Game Thinking tools and techniques to:

  • Create a repeatable, pleasurable core product experience
  • Accelerate your path to product/market fit with the right superfans
  • Build a product they love – and come back to, again & again
  • Quickly turn your expansive idea into a simple, stripped-down MVP
  • Drive sticky social bonding with smart co-op game design

If you want to create a compelling product experience that drives long-term engagement – this workshop is for you.

Getting2Alpha Game Thinking

“Amy Jo’s framework and insights gave me practical, tangible skills.”

CEO, MightyBell

Gina Bianchini

CEO, MightyBell

“I left the workshop smarter, equipped with useful new tools.”

CEO, QuickPay

Barney Pell

CEO, QuickPay

“Great, structured content and deep insights – a masterclass on long-term engagement.”


Nadya Direkova

GoogleX & AirBnB

Workshop Agenda


Create a repeatable, pleasurable Learning Loop

Game Thinking 101

What’s the #1 rule that makes a game engaging over time?
TEMPLATE: Elevator Pitch: Who/Why/Why/How

Social Actions

How do YOUR customers want to engage? What’s their style?
TEMPLATE: Social Action Matrix

Customer Narrative

Does your end-to-end customer experience evolve over time?
TEMPLATE: 4-stage Player’s Journey

Learning Loop

How do successful game designers bring their ideas to life?
TEMPLATE: Design Your Core Loop(s) with Habit Stories


Accelerate product discovery with superfans

Product Strategy

Articulate Your Hypotheses & plan your experiment
TEMPLATE: Alpha Canvas / Lean Canvas

Superfan Screener

Find your passionate early customers
TEMPLATE: Superfan Screeners

Speed Interviews

Surface relevant habits & unmet needs
TEMPLATE: Speed Interviews

Job Stories

Turn research insights into design-ready form
TEMPLATE: Job Stories & Habit Stories


Engage your customers with a path to mastery

Game Thinking Roadmap

Focus your efforts & plan your product rollout
TEMPLATE: Game Thinking Roadmap


Help visitors quickly self-select & find the core value
TEMPLATE: Draft a Discovery Story


Help newcomers learn the ropes with small, achievable goals
TEMPLATE: Draft an Onboarding Story


Re-engage regulars with fresh content/connections/challenges
TEMPLATE: Draft a Habit Story


Empower experts with exclusive roles, powers & privileges
TEMPLATE: Draft a Mastery Story


Drive social bonding with cooperative game design

Winning Together

Introduction to cooperative game design
TEMPLATE: Collaboration Rules: 5 Tips for Non-Zero-Sum Design

“The workshop gave me great new tools for designing a complex game, and helped me solve tough problems.”

Game Designer, Ubisoft

Duncan Pond

Game Designer, Ubisoft

“Amy Jo has developed a refined and effective process for bringing early product ideas to life.”

VP Covet Fashion, Crowdstar

Blair Ethington

VP Covet Fashion, Crowdstar

“I got a wealth of information – and a powerful design framework that I immediately put to work.”

Artist Radio Manager, Live365

Todd Tate

Artist Radio Manager, Live365

Workshop Instructor: Amy Jo Kim, Ph.D.

Amy Jo Kim is a world-renowned game designer, entrepreneur and startup coach. Her deep experience in early-stage innovation & collaborative game design includes work on Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, Ultima Online,, Happify, Pley and numerous startups.

She pioneered the idea of applying game design to digital services and is well-known for her influential book Community Building on the Web – & more recently for Getting2Alpha – online programs to accelerate product design with Game Thinking. Amy Jo holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology. She’s an adjunct Game Design professor at the USC School of Cinematic Arts, where she co-developed the game design curriculum.

Learn more at and LinkedIn.

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