Building an MVP? What if you could 10X your product/market fit and drive deep engagement from the ground up? 

Our Game Thinking Design Accelerator is an intensive virtual coaching program where you’ll build your MVP like a game designer – using techniques from breakthrough hits. We work with startup CEOscorporate innovators, and forward-thinking product leaders to turn their ideas into successful products — faster and smarter.

We combine Game Design, Systems Thinking, and Lean UX into a potent recipe for accelerating innovation. We’ve helped dozens of teams bring their ideas to life — and we’d love to help you.

  • Build momentum quickly by working on the right problems and issues from the get-go
  • Find EXACTLY the right early customers to give you actionable, product-shaping insights
  • Make real progress, real fast thanks to time-saving tools, expert guidance, and honest, personal feedback and coaching

Welcome! I’m glad you’re here.

I’m Amy Jo Kim – game designer, startup coach, and creator of the Game Thinking Academy.  I’ve worked with dozens of entrepreneurs to bring their ideas to life — including some major breakthrough hits like Ultima Online, Rock Band, the Sims, Covet Fashion, eBay, and Netflix. I know what successful innovation looks like up close and personal.

 Through trial-and-error, I’ve learned what works — and what doesn’t — in the early stage of innovation.  I’ve packaged these techniques into a proven, step-by-step system that will help you create an MVP that delights your early customers – and lays a strong foundation for long-term engagement. 

I’m deeply passionate about helping entrepreneurs create compelling and successful products. I look forward to helping you and your team turn your dreams into reality.

Game Thinking Design Accelerator

    • Educate your team with our intensive Bootcamp
    • Private team kickoff meeting to focus the program on your specific needs and timeline
    • easy-to-follow learning modules with time-saving templates that free you to focus on execution & design
    • 12 weeks of personalized 1:1 coaching customized to your product development stage
    • monthly group meetings with case studies, hot-seat teardowns and live coaching
    • access to a community of VIP experts, peers and alumni who can help you with early product development

“We could’ve built our product vision & hoped the market would accept it – instead, we learned from customers & designed a product to fit their needs.”

CEO, DealWheel

Bryan Payne

CEO, DealWheel

“This high-impact program gave me a framework for turning my startup ideas into concrete reality. I’m now pursuing my idea full-time.”

CEO, Sunreach

Megan Berwick

CEO, Sunreach

What you’ll accomplish in the accelerator

Clarify your Product Strategy & Customer Focus

  • Understand the sequence of events your product development process goes through so that it’s crystal clear what you’ll be working on
  • Identify who NEEDS what you offer AND is willing to put up with cost, friction and ridicule just to be a part of what you’re making

Mobilize your early passionate customers

  • Get a precise understanding of the essence of customer interviews and rapidly find out who your customers are along with their habits, needs and desires
  • Apply the powerful techniques of Job & Habit Stories to tap into your customers’ intrinsic motivation and existing habits, and turn your customer insights into product decisions

Design for Long-Term Engagement

  • Visualize how customers will use your product over time using a four-stage Customer Narrative
  • Design and prototype a stripped-down Core Loop Prototype and test your core value proposition

Validate Your Product Experience with Smart Experiments

  • Test your prototype with vetted early customers and use our three-part Play-Test Script to get actionable insights on your core product experience
  • Validate your assumptions, update your designs and outline next steps with your Alpha Brief, your research-backed, validated development plan 

“Amy Jo has a refined and effective process for bringing early product ideas to life.”

VP Covet Fashion, Crowdstar

Blair Ethington

VP Covet Fashion, Crowdstar

“Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.”

CEO Pley

Ranan Lachman

CEO Pley

Join an elite group of clients

We work with hot startups, game studios, global brands and innovative teams to turn ideas into successful products.  

When you join the Accelerator, you’ll become part of an elite group of high-performing teams who are using Game Thinking to delight and engage their customers. 

Get extra support from our Game Thinking mentors

Laura Klein

Laura Klein

Build Better Products

Raph Koster

Raph Koster

A Theory of Fun

Jesse Schell

Jesse Schell

The Art of Game Design

Tracy Fullerton

Tracy Fullerton

Game Design Workshop 


Dan Cook

Get your Core Loop on

cindyalvarez 2

Cindy Alvarez

Lean Customer Development

karl kapp

Karl Kapp

Gaming & education

Katherine Isbister

Katherine Isbister

The emotional side of games


Jason Hreha

Behavioral product scientist

Erika Hall

Erika Hall

Just Enough Research

“Getting2Alpha gave me the skills and confidence to build a product that our customers love and need.”

Founder, Stealth Startup

Amanda Pouchot

Founder, Stealth Startup

“Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no brainer.”

President, Happify

Ofer Leidner

President, Happify

So here’s the deal…

This is an intensive, high-impact coaching program where I work very closely with you to innovate faster and smarter, and create a wildly successful product. 

If this sound like what you need, fill in the application below. If you qualify, we’ll setup a call to discuss how we can super-charge your progress and help you meet your goals. 

I look forward to meeting you soon!

-Amy Jo


 Apply for our Game Thinking Design Accelerator

Fill in the form below to apply now! 

  • Briefly describe your project and goals.
  • Briefly describe in which development stage your project is.
  • Briefly describe the help and guidance you're looking for.
  • Briefly explain why you and your team are a great fit for this program.
  • This field is for validation purposes and should be left unchanged.

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