turbo-charge your path to product/market fit 

Do you want to:

  • dramatically accelerate your early design & development process?
  • quickly find EXACTLY the right early customers to test your ideas?
  • confidently build a simple, compelling, high-learning MVP?

 Game Thinking is a proven system for accelerating early product design with techniques derived from hit games and products. Created by Amy Jo Kim, this system has super-charged breakthrough hits like Covet Fashion, Rock Band, The Sims, eBay, Happify, and Pley. Leading companies like Disney, Electronic Arts, Ubisoft, and the New York Times have leveraged Amy Jo’s guidance and techniques to design mission-critical products, games and services. And now you can too.

We have packages to meet the needs and budget of entrepreneurs worldwide. Take a look – and choose the Getting2Alpha program that’s right for you. When you’re ready to dramatically accelerate your progress – we’ve got the rocket fuel.

Working with Amy Jo was one of the most important decisions my co-founder and I made in the early days of our startup.

Head of Product, Pedago

Alexie Harper

Head of Product, Pedago

Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.

CEO, Pley

Ranan Lachman

CEO, Pley



Our 8-week
Game Thinking course
for individuals

  • Step-by-step training to accelerate your product development
  • Weekly updates plus live Q&A calls keep you moving forward
  • Lifetime access to the G2A membership site for more learning
  • G2A Facebook community provides ongoing advice & support



customized 1:1
virtual design coaching
for teams

  • intensive Bootcamp empower you with Game Thinking tools
  • 12 weeks of 1:1 coaching to raise your game & focus your  design
  • Done-with-you Game Thinking Roadmap to streamline your MVP
  • Networking with VIP experts and AMAs in an exclusive online setting



high-impact, onsite
Game Thinking training
for groups

  • Pre-workshop access to Game Thinking mini-course
  • 2 days of live training to learn the basics & raise your game
  • Post-workshop resources & coaching available
  • Great for individuals – even better for product team(s)

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