Game Thinking Workshop
Get expert tools & guidance to build a better product in less time
Do you want to harness the deep power of games to build a more compelling product? Do you want to leverage the insider gaming techniques that REALLY work – the ones that that produce long-lasting, breakthrough hits?
In our high-powered, hands-on Game Thinking workshop, we’ll pull back the curtain and reveal step-by-step how successful games actually come to life – and show you how to leverage these ideas to super-charge YOUR product design process.
Take the guesswork out of building your MVP
with Game Thinking
Bring your ideas to life – faster and smarter – with a proven, step-by-step system that takes the guesswork out of early product design. In this workshop, you’ll learn how to use Game Thinking tools and techniques to:
- Create a repeatable, pleasurable core product experience
- Accelerate your path to product/market fit with the right superfans
- Build a product they love – and come back to, again & again
- Quickly turn your expansive idea into a simple, stripped-down MVP
- Drive sticky social bonding with smart co-op game design
If you want to create a compelling product experience that drives long-term engagement – this workshop is for you.
“Amy Jo’s framework and insights gave me practical, tangible skills.”
“I left the workshop smarter, equipped with useful new tools.”
“Great, structured content and deep insights – a masterclass on long-term engagement.”
Create a repeatable, pleasurable Learning Loop
Game Thinking 101
What’s the #1 rule that makes a game engaging over time?
TEMPLATE: Elevator Pitch: Who/Why/Why/How
How do YOUR customers want to engage? What’s their style?
TEMPLATE: Social Action Matrix
Does your end-to-end customer experience evolve over time?
TEMPLATE: 4-stage Player’s Journey
How do successful game designers bring their ideas to life?
TEMPLATE: Design Your Core Loop(s) with Habit Stories
Accelerate product discovery with superfans
Articulate Your Hypotheses & plan your experiment
TEMPLATE: Alpha Canvas / Lean Canvas
Find your passionate early customers
TEMPLATE: Superfan Screeners
Surface relevant habits & unmet needs
TEMPLATE: Speed Interviews
Turn research insights into design-ready form
TEMPLATE: Job Stories & Habit Stories
Engage your customers with a path to mastery
Game Thinking Roadmap
Focus your efforts & plan your product rollout
TEMPLATE: Game Thinking Roadmap
Help visitors quickly self-select & find the core value
TEMPLATE: Draft a Discovery Story
Help newcomers learn the ropes with small, achievable goals
TEMPLATE: Draft an Onboarding Story
Re-engage regulars with fresh content/connections/challenges
TEMPLATE: Draft a Habit Story
Empower experts with exclusive roles, powers & privileges
TEMPLATE: Draft a Mastery Story
Drive social bonding with cooperative game design
Introduction to cooperative game design
TEMPLATE: Collaboration Rules: 5 Tips for Non-Zero-Sum Design
“The workshop gave me great new tools for designing a complex game, and helped me solve tough problems.”
“Amy Jo has developed a refined and effective process for bringing early product ideas to life.”
“I got a wealth of information – and a powerful design framework that I immediately put to work.”
Workshop Instructor: Amy Jo Kim, Ph.D.
Amy Jo Kim is a world-renowned game designer, entrepreneur and startup coach. Her deep experience in early-stage innovation & collaborative game design includes work on Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, Ultima Online, nytimes.com, Happify, Pley and numerous startups.
She pioneered the idea of applying game design to digital services and is well-known for her influential book Community Building on the Web – & more recently for Getting2Alpha – online programs to accelerate product design with Game Thinking. Amy Jo holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology. She’s an adjunct Game Design professor at the USC School of Cinematic Arts, where she co-developed the game design curriculum.