You just missed our most recent Webinar, but we’ll be holding another one soon!

Enter your name and email below to be the first to know when we’re holding the next webinar!

-Amy Jo

  • This field is for validation purposes and should be left unchanged.

100% privacy guaranteed. Your information will not be shared.

Happy Clients

ebay
Electronic Arts
Netflix
Ubisoft
New York Times
The Sims
Covet Fashion
Pley
Rock Band
Ultima Online
Happify
Tesco

“Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no brainer.”

President, Happify

Ofer Leidner

President, Happify

“Amy Jo has a refined and effective process for bringing early product ideas to life.”

VP, Covet Fashion

Blair Ethington

VP, Covet Fashion

“Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.”

CEO, Pley

Ranan Lachman

CEO, Pley

“Working with Amy Jo was one of the most important decisions my co-founder and I made in the early days of our startup.”

Co-Founder, Pedago

Alexie Harper

Co-Founder, Pedago

“We could have built our product vision & hoped the market would accept it – instead, we learned from customers & designed a product to fit their needs.”

CEO, Skout Deals

Bryan Payne

CEO, Skout Deals

“This program gave me a framework for turning my startup ideas into concrete reality. I’m now pursuing my idea full-time.”

Founder, Sunreach

Megan Mahdavi

Founder, Sunreach
status_bar_gray

Reserve Your FREE Spot at the Webinar!

  • This field is for validation purposes and should be left unchanged.
Your privacy is protected. We'll never share your email address without your permission.

Build your MVP like a game designer

3 powerful techniques that will help you drive deep customer engagement from the ground up

LIVE TRAINING • Tuesday, May 9, 2017

Does your MVP test your core product habit — or your marketing message? Learn how game designers drive engagement from the ground up by building the right MVP for the right customers.

You’ve probably heard this advice:  “The best MVP is a fake landing page.” This is a seductive idea, because a fake landing page is easy to build and test, and makes you feel like you’ve validated the market need for your product.

Here’s the problem; your fake landing page has NOTHING to do with your ability to deliver value to customers. If you want to create an experience that drives lasting engagement, there’s a better way.

The best game designers build their products from the inside out—starting with the core activities and player habits. In gaming, we call this “finding the fun”—and this approach can unlock the deep value in your product experience.

In this high-impact training, you’ll learn three powerful & actionable techniques for building an MVP like a game designer. We’ll do a deep-dive into what makes these techniques work, and peek behind the scenes at the development process of hit games. You’ll learn:

  • how the Rock Band, Sims, and Ultima Online teams brought their ideas to life
  • why a path to mastery comes AFTER you’ve tested and tuned your Learning Loop
  • how non-zero-sum game mechanics can create a stronger sense of community
  • why saying NO to features can be smartest thing you can do

As a bonus, you’ll get our MVP Design Checklist—a handy quick-start guide to help you create the right MVP for the right customers. Don’t miss out—grab this invaluable resource and save your seat NOW.

Save your seat – It’s FREE
100% privacy guaranteed. Your information will not be shared.

Amy Jo Kim, Ph.D.

CEO, Shufflebrain 

FREE Game Thinking Webinar

Named by Fortune as a top-10 influencer in gaming, Amy Jo Kim helps innovators and entrepreneurs bring their ideas to life with Game Thinking. She’s worked on breakthrough hits including eBay, The Sims, Rock Band, Covet Fashion, and Happify – and is well-known for her pioneering 2000 book, Community Building on the Web.  She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology from UCSD) and is an adjunct Game Design professor at the USC School of Cinematic Arts.

Create your next breakout hit

discover the 3 blind spots the prevent product owners from building the right MVP, driving deep engagement, and finding product/market fit 

LIVE TRAINING • Thursday, March 23, 2017
9 AM PDT • 12 PM EDT • 4 PM GMT • 9:30 PM IST

This year, hundreds of new products, games and services will launch – but only a handful will break through to mainstream success. What do these breakthrough product creators see that we’re missing? 

FREE Game Thinking Webinar

After working with thousands of entrepreneurs worldwide, I’ve learned that there are 3 common blind spots that trip up most innovators — often without them ever knowing it. I’ve also seen that the most successful innovators – the ones who actually achieve mainstream success – find a way to navigate around these blind spots. It’s part of their secret sauce.

Learn how massive hits like Slack, Snapchat and Kickstarter avoided these blind spots and engaged their customers on a path to mastery. These products lack most of the outer trappings of a game; instead, they create an experience that pulls you along by unfolding new opportunities as your skills grow stronger.

In this high-impact training, we’ll do a deep-dive into what makes these hit products tick. You’ll  learn:

  • why saying NO to short-term gains can lead to long-term product success
  • how non-zero-sum game mechanics can create a stronger sense of community
  • why a path to mastery comes AFTER you’ve tuned your Learning Loop
  • how the CEO of Slack used Game Thinking to turn a failed game into a massive enterprise hit

As a bonus, you’ll get our Game Thinking Teardown template – a step-by-step guide for creating your own Game Thinking Teardown. Don’t miss out – grab this invaluable resource and save your seat NOW.

Save your seat – It’s FREE
100% privacy guaranteed. Your information will not be shared.

Amy Jo Kim, Ph.D.

CEO, Shufflebrain 

FREE Game Thinking Webinar

Named by Fortune as a top-10 influencer in gaming, Amy Jo Kim helps innovators and entrepreneurs bring their ideas to life with Game Thinking. She’s worked on breakthrough hits including eBay, The Sims, Rock Band, Covet Fashion, and Happify – and is well-known for her pioneering 2000 book, Community Building on the Web.  She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology from UCSD) and is an adjunct Game Design professor at the USC School of Cinematic Arts.

FREE Game Thinking Webinar

Game Thinking Teardown

Drive engagement & retention with a coherent path to mastery

LIVE TRAINING • Wednesday, Feb 15, 2017

9 AM PST • 12 PM EST • 5 PM GMT • 10:30 PM IST

What are the design secrets behind Kickstarter’s success?  Dig into what makes Kickstarter’s game-like core experience & path to mastery so compelling

Getting2Alpha - Game Thinking Teardown: Kickstarter

Kickstarter continues to make incredible progress as a crowdfunding platform. What sets the company apart? How does Kickstarter deliver a customer experience that pulls new customers into the platform – and entices them into learning what they need to know to succeed? 

In this high-impact Webinar, we’ll do a Game Thinking Teardown of Kickstarter—digging into what makes their customer journey work so well, and identifying the Learning Loop elements that draws people back again and again. You’ll learn:

  • how Kickstarter’s early constraints and focus on artists led to their breakout success
  • why Kickstarter’s path to mastery is ideally designed for a two-sided marketplace
  • how Kickstarter’s cooperative game mechanics create a sense of community
  • why Kickstarter’s first community manager understands the power of being wrong 

As a bonus, you’ll get our Game Thinking Teardown template—a step-by-step guide for creating your own Game Thinking Teardown. Don’t miss out—grab this invaluable resource and save your seat NOW.

Save your seat – It’s FREE
100% privacy guaranteed. Your information will not be shared.

PRESENTER

Game designer

Amy Jo Kim

Game designer & startup coach

Amy Jo Kim is a world-renowned game designer who’s worked on breakthrough hits including eBay, The Sims, Rock Band, Covet Fashion, and Happify. As a design coach, she’s helped thousands of entrepreneurs and innovators bring their ideas to life with Game Thinking. Named by Fortune as one of the top 10 influential women in games, Amy Jo is the founder and lead instructor of Game Thinking Live, the premier training event for smart entrepreneurs. 

FREE Game Thinking Webinar

Game Thinking Teardown

how Slack drives engagement with a compelling path to mastery

LIVE TRAINING • Thursday, Jan 26, 2017

9 AM PST • 12 PM EST • 5 PM GMT • 10:30 PM IST

Why is Slack such an standout success? Dig into what makes Slack’s journey to mastery & core learning loop work so well for so many.

Slack Preso

Slack is a runaway hit—and everyone wants to figure out why. There are lots of online collaboration tools—many with similar features. Why did Slack take off and become the go-to collaboration tool, communication platform and startup darling?

Slack lacks the outer trappings of a game—no points, badges, leaderboards, or energy bars in the UI. But Slack has a game-like feel—it pulls you along by unfolding new opportunities for customization and extensibility as your skills grow stronger.

In this high-impact Webinar training, we’ll do a Game Thinking Teardown of Slack—digging into what makes Slack’s customer journey and learning loop work so well to draw people back again and again. You’ll learn how:

  • Slack’s Core Learning Loop creates a pleasurable, compelling daily habit
  • Slack’s early development practices created a strong foundation for rapid growth
  • a single-player on-boarding bot can create a game-like experience
  • a “red thread” journey to mastery can propel ongoing growth and exploration

As a bonus, you’ll get our Game Thinking Teardown template—a step-by-step guide for creating your own Game Thinking Teardown. Don’t miss out—grab this invaluable resource and save your seat NOW.

Save your seat – It’s FREE
100% privacy guaranteed. Your information will not be shared.

PRESENTER

Game designer

Amy Jo Kim

Game designer & startup coach

Amy Jo Kim is a social game designer whose resume includes eBay, The Sims, Rock Band, Covet Fashion, and Happify. Amy Jo helps entrepreneurs and innovators bring their ideas to life with Game Thinking. Named by Fortune as one of the top 10 influential women in games, her current project Game Thinking Live is a 2-day training event and learning community for cutting-edge product designers, innovators and entrepreneurs.

Game Thinking in action
How 3 entrepreneurs saved months of time & super-charged their product/market fit

LIVE WEBINAR • Wednesday, December 14, 2016
9 AM PST • 12 PM EST • 5 PM GMT • 10:30 PM IST

How do smart entrepreneurs accelerate their path to product/market fit? 

CEO, Sunreach

Megan Mahdavi

CEO, Sunreach

Save your seat NOW – It’s FREE
100% privacy guaranteed. Your information will not be shared.

Host & Moderator

CEO, Shufflebrain

Amy Jo Kim

CEO, Shufflebrain

Featured Guests

CEO, Sunreach

Megan Mahdavi

CEO, Sunreach
CEO, Learningateway

Candis Best

CEO, Learningateway
Product Lead, CodeCombat

Robin Yang

Product Lead, CodeCombat

Unlock the secrets of Game Thinking  
engage your customers on a path to mastery

LIVE TRAINING • Wednesday, November 30, 2016
9 AM PST • 12 PM EST • 5 PM GMT • 10:30 PM IST

Learn how Game Thinking helps you reduce churn & drive long-term engagement

FREE Game Thinking Webinar

Learn to drive deep, long-lasting engagement by empowering your customers with skill-building – and engaging them on a path to mastery. 

After coaching dozens of teams through tough design challenges – and helping create hit games and services from the ground up – I’ve identified what really works when you’re searching for game-like engagement and product/market fit. In this high-impact Webinar, you’ll learn how to:

  • 10X your product discovery with a simple, compelling Learning Loop
  • Drive long-term engagement with a coherent path to mastery
  • Piggyback on existing customer habits with Lifecycle Job Stories
  • Accelerate product/market fit with the Game Thinking roadmap

Learn how smart, successful entrepreneurs are using Game Thinking to save months of wasted time & effort and super-charge product discovery.

As a bonus, you’ll get our Game Thinking blueprint – a step-by-step guide to create a compelling product from the inside out.  Seats are limited – don’t miss out! 

Save your seat NOW – It’s FREE
100% privacy guaranteed. Your information will not be shared.

Moderator

Business analyst

Wanda Meloni

Business analyst & data geek

Presenter

Game designer

Amy Jo Kim

Game designer & startup coach

This webinar is co-produced by: gbr &  shufflebrain-logo

The 3 surprising discovery techniques
that 10x your innovation cycle

 

 

Wanna find out how mega-successful innovators find product/market fit WITHOUT spending months of time on extensive studies or upfront design? 

Screenshot 2016-09-08 17.32.50After helping dozens of teams around the world bring their products and games to life, I’ve identified 3 key qualities that separate the breakthrough hits from the also-rans. In this free training, you’ll learn 3 powerful discovery techniques that can 10X your innovation cycle – and 3 quick tips for putting those techniques into practice. I’ll show you:

  • how coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments
  • how dozens of early-stage teams are using Game Thinking techniques to save months of time and wasted effort
  • how leading startups like Slack use these techniques to build products that people love and come back to
  • how the CEO of fast-growing startup Pley used Game Thinking discovery techniques to go from idea to validated MVP in 5 weeks
Discover how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business. Click on the right and save your seat now >>>

 

Screenshot 2016-09-08 16.28.39

Register for this FREE live webinar

Thu 09/15/2016 

9AM PT, 12PM ET, 5PM GMT, 9:30PM IST

wandaModerator:
Wanda Meloni

Business analyst &
data geek 
 

 

AmyJoKim-headshotPresenter:
Amy Jo Kim

game designer &
startup coach

 

  • This field is for validation purposes and should be left unchanged.

FREE LIVE WEBINAR • Thursday, September 22, 2016
9 AM PDT • 12 PM EDT • 5 PM BST • 9:30 PM IST

Wanna find out how mega-successful innovators find product/market fit WITHOUT spending months of time on extensive studies or upfront design?

In this free training, you’ll learn 3 powerful discovery techniques that can 10X your innovation cycle – and 3 quick tips for putting those techniques into practice.

Screenshot 2016-09-08 17.32.50You’ll find out:

  • How coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments
  • How dozens of early-stage teams used Game Thinking techniques to save months of time and wasted effort
  • How leading startups like Slack use these techniques to build products that people love and come back to
  • How the CEO of fast-growing startup Pley used these discovery techniques to go from idea to validated MVP in 5 weeks

Discover how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business. Save your seat now!

Save your seat – It’s FREE
100% privacy guaranteed. Your information will not be shared.

Moderator

Business analyst

Wanda Meloni

Business analyst & data geek

Presenter

Game designer

Amy Jo Kim

Game designer & business coach

This webinar is co-produced by: gbr &  shufflebrain-logo

Build your Superfan Community
5 key questions that reveal your ideal early customers 

Pin It on Pinterest