Building an MVP? What if you could 10X your innovation cycle and save months of time and wasted energy?
Here’s your personal VIP coaching program for building a faster, smarter MVP.
- Build momentum quickly by working on the right problems and issues from the get-go
- Find EXACTLY the right early customers to give you actionable, product-shaping insights
- Make real progress, real fast thanks to time-saving tools, expert guidance, and honest, personal feedback and coaching
Welcome! I’m glad you’re here.
I’m Amy Jo Kim — social game designer, entrepreneur, and startup coach. I’ve worked with dozens of entrepreneurs to bring their ideas to life. Through trial-and-error, I’ve learned what works — and what doesn’t — in the early stage of innovation.
I’ve packaged these techniques and shortcuts into a proven, step-by-step system called Getting2Alpha. In our MVP Design Club, you’ll get 1:1 expert coaching to help you learn and leverage the Getting2Alpha toolkit – and create an MVP that delights your early customers.
I’m deeply passionate about helping entrepreneurs worldwide create compelling and successful products. I look forward to helping you and your team turn your dreams into reality.
I created this low-friction, high-impact design coaching program to deliver move-the-needle results for YOU
Game Thinking Design Accelerator
Your 1:1 virtual coaching program for smarter, faster innovation
Now accepting applications for 2017
- Get started as soon as you register with our G2A Bootcamp
- Private team kickoff meeting to focus the program on your specific needs and timeline
- easy-to-follow learning modules with time-saving templates that free you to focus on execution & design
- 12 weeks of personalized 1:1 coaching customized to your product development stage
- monthly group meetings with case studies, hot-seat teardowns and live coaching
- access to a community of VIP experts, peers and alumni who can help you with early product development
“We could’ve built our product vision & hoped the market would accept it – instead, we learned from customers & designed a product to fit their needs.”
“This high-impact program gave me a framework for turning my startup ideas into concrete reality. I’m now pursuing my idea full-time.”
What you’ll accomplish in the accelerator
Clarify your Product Strategy & Customer Focus
- Understand the sequence of events your product development process goes through so that it’s crystal clear what you’ll be working on
- Identify who NEEDS what you offer AND is willing to put up with cost, friction and ridicule just to be a part of what you’re making
Mobilize your early passionate customers
- Get a precise understanding of the essence of customer interviews and rapidly find out who your customers are along with their habits, needs and desires
- Apply the powerful techniques of Job & Habit Stories to tap into your customers’ intrinsic motivation and existing habits, and turn your customer insights into product decisions
Design for Long-Term Engagement
- Visualize how customers will use your product over time using a four-stage Customer Narrative
- Design and prototype a stripped-down Core Loop Prototype and test your core value proposition
Validate Your Product Experience with Smart Experiments
- Test your prototype with vetted early customers and use our three-part Play-Test Script to get actionable insights on your core product experience
- Validate your assumptions, update your designs and outline next steps with your Alpha Brief, your research-backed, validated plan for Getting2Alpha
“Amy Jo has a refined and effective process for bringing early product ideas to life.”
“Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.”
Join an elite group of clients
When you join the MVP Design Club, you gain access to world-class design techniques and expertise used by top games studios, global entertainment giants and hot startups to create successful products that people love.
Learn from VIP experts including…
Find & delight your Early Passionate Customers
Virtual Reality and Transformational Gaming
Narrative Design meets Deep Learning
Get your Core Loop on
Love, desire and free-to-play gaming
King of Onboarding Teardowns
The emotional side of games
Getting the most out from customer interviews
Just Enough Research
“Getting2Alpha gave me the skills and confidence to build a product that our customers love and need.”
“Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no brainer.”
So here’s the deal…
This is an intensive, high-impact 3-month design coaching program where I work very closely with you to innovate faster and smarter, and create a wildly successful product.
If this sound like what you need, fill in the application form below. We’ll review your answers, and setup a call to discuss how Game Thinking Design Accelerator can super-charge your progress and help you meet your goals.
I look forward to meeting you soon!
APPLY NOW for Getting2Alpha VIP Coaching
Fill in the form below to apply for Getting2Alpha VIP Coaching