Building an MVP? What if you could 10X your innovation cycle and save months of time and wasted energy? 

Here’s your personal high-impact coaching program for building a faster, smarter MVP.
  • Build momentum quickly by working on the right problems and issues from the get-go
  • Find EXACTLY the right early customers to give you actionable, product-shaping insights
  • Make real progress, real fast thanks to time-saving tools, expert guidance, and honest, personal feedback and coaching
VIP Design Accelerator
 

Welcome! I’m glad you’re here.

I’m Amy Jo Kim — social game designer, entrepreneur, and startup coach. I’ve worked with dozens of entrepreneurs to bring their ideas to life. Through trial-and-error, I’ve learned what works — and what doesn’t — in the early stage of innovation.

I’ve packaged these techniques and  shortcuts into a proven, step-by-step system called Getting2Alpha. In our MVP Design Club, you’ll get 1:1 expert coaching to help you learn and leverage the Getting2Alpha toolkit – and create an MVP that delights your early customers.

I’m deeply passionate about helping entrepreneurs worldwide create compelling and successful products. I look forward to helping you and your team turn your dreams into reality.

I created this low-friction, high-impact design coaching program to deliver move-the-needle results for your project

Game Thinking Design Accelerator

Your 1:1 virtual coaching program for smarter, faster innovation

Now accepting applications for May 2017

    • Educate your team with our G2A Bootcamp
    • Private team kickoff meeting to focus the program on your specific needs and timeline
    • easy-to-follow learning modules with time-saving templates that free you to focus on execution & design
    • 12 weeks of personalized 1:1 coaching customized to your product development stage
    • monthly group meetings with case studies, hot-seat teardowns and live coaching
    • access to a community of VIP experts, peers and alumni who can help you with early product development

“We could’ve built our product vision & hoped the market would accept it – instead, we learned from customers & designed a product to fit their needs.”

CEO, DealWheel

Bryan Payne

CEO, DealWheel

“This high-impact program gave me a framework for turning my startup ideas into concrete reality. I’m now pursuing my idea full-time.”

CEO, Sunreach

Megan Berwick

CEO, Sunreach

What you’ll accomplish in the accelerator

Clarify your Product Strategy & Customer Focus

  • Understand the sequence of events your product development process goes through so that it’s crystal clear what you’ll be working on
  • Identify who NEEDS what you offer AND is willing to put up with cost, friction and ridicule just to be a part of what you’re making
VIP Design Accelerator
VIP Design Accelerator

Mobilize your early passionate customers

  • Get a precise understanding of the essence of customer interviews and rapidly find out who your customers are along with their habits, needs and desires
  • Apply the powerful techniques of Job & Habit Stories to tap into your customers’ intrinsic motivation and existing habits, and turn your customer insights into product decisions

Design for Long-Term Engagement

  • Visualize how customers will use your product over time using a four-stage Customer Narrative
  • Design and prototype a stripped-down Core Loop Prototype and test your core value proposition
VIP Design Accelerator
VIP Design Accelerator

Validate Your Product Experience with Smart Experiments

  • Test your prototype with vetted early customers and use our three-part Play-Test Script to get actionable insights on your core product experience
  • Validate your assumptions, update your designs and outline next steps with your Alpha Brief, your research-backed, validated plan for Getting2Alpha

“Amy Jo has a refined and effective process for bringing early product ideas to life.”

VP Covet Fashion, Crowdstar

Blair Ethington

VP Covet Fashion, Crowdstar

“Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.”

CEO Pley

Ranan Lachman

CEO Pley

Join an elite group of clients

When you join the MVP Design Club, you gain access to world-class design techniques and expertise used by  top games studios, global entertainment giants and hot startups to create successful products that people love.

Learn from VIP experts including…

 
Laura Klein

Laura Klein

Find & delight your Early Passionate Customers

 
 
Jesse Schell

Jesse Schell

Virtual Reality and Transformational Gaming

 
 
Tracy Fullerton

Tracy Fullerton

Narrative Design meets Deep Learning

 
 
VIP Design Accelerator

Dan Cook

Get your Core Loop on

 
 
Chelsea Howe

Chelsea Howe

Love, desire and free-to-play gaming

 
 
Samuel Hulick

Samuel Hulick

King of Onboarding Teardowns

 
 
Katherine Isbister

Katherine Isbister

The emotional side of games

 
 
Steve Portigal

Steve Portigal

Getting the most out from customer interviews

 
 
Erika Hall

Erika Hall

Just Enough Research

 

“Getting2Alpha gave me the skills and confidence to build a product that our customers love and need.”

Founder, Stealth Startup

Amanda Pouchot

Founder, Stealth Startup

“Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no brainer.”

President, Happify

Ofer Leidner

President, Happify

So here’s the deal…

This is an intensive, high-impact 3-month design coaching program where I work very closely with you to innovate faster and smarter, and create a wildly successful product. 

If this sound like what you need, fill in the application form below. We’ll review your answers, and setup a call to discuss how Game Thinking Design Accelerator can super-charge your progress and help you meet your goals. 

I look forward to meeting you soon!

-Amy Jo

 

 APPLY NOW for our Game Thinking Design Accelerator

Fill in the form below to apply now! 

  • Briefly describe your project and goals.
  • Briefly describe in which development stage your project is.
  • Briefly describe the help and guidance you're looking for.
  • Briefly explain why you and your team are a great fit for this program.
  • This field is for validation purposes and should be left unchanged.

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